Friday, February 22, 2008

Are there Generational Gaps in Environmental Concerns

Ok, so I was doing some studies on generational differences. You know, the Greatest Generation that Ever Lived, the Gen Xers, Boomers, Busters and all those other labels we like so much!

That got me to thinking about my business. Doesn't it seem like the younger people should be really hot all over the green work we provide with cartridge cleaning and refilling? I'd have thought that the younger, more passionate (read more energetic--oops, there's my age showing!) people would be all over this.

But what I find is that really it is the older people who are excited about the potential to save the earth and save some money. Now, I wonder, why is that?

Wednesday, February 20, 2008

welcome to greenies

Ok, so I own a Cartridge World franchise in the central valley in California. Lodi, to be exact. This is my experience of owning and running a green business in the heartland of the valley.

First question is usually, how (or why) did you get into this business. So, let me give you the brief answer: because it is an excellent business providing fabulous products to our customers at a fair price while being good to the environment. Basically, it is an all-around win-win situation.