Ok, so I was doing some studies on generational differences. You know, the Greatest Generation that Ever Lived, the Gen Xers, Boomers, Busters and all those other labels we like so much!
That got me to thinking about my business. Doesn't it seem like the younger people should be really hot all over the green work we provide with cartridge cleaning and refilling? I'd have thought that the younger, more passionate (read more energetic--oops, there's my age showing!) people would be all over this.
But what I find is that really it is the older people who are excited about the potential to save the earth and save some money. Now, I wonder, why is that?
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